The BIA Board of Directors met this week in Adelaide for its annual strategic planning day, taking the opportunity to review activities of the first half of the year and update the work program for the period to mid-2026.
Programs and projects addressed included the marine broker accreditation program, the BIA Code of Practice, the 2025-26 boat show program and the summer 2025-26 Discover Boating campaign.
The Board also received a report on the 2025 BIA Member Satisfaction survey, conducted in August, taking great encouragement from the more than 170 members who made a submission. The survey did not include boat shows as that is undergoing a separate process for exhibitor and attendee feedback.
The Member Satisfaction survey sought feedback across the range of BIA member programs, activities, communications and engagement channels, with the key question of overall member satisfaction being a key focus. With a satisfaction level of over 4.10 out of 5, the Board and BIA team were pleased with the level of recognition of the value and relevance of the BIA work program, enabling the planning for the year ahead to be made with confidence.
This strong validation from the membership underscores the relevance and importance of the BIA’s focus areas, which include initiatives to “Grow Participation in Boating” and “Deliver Government Advocacy.” This member feedback provides a clear mandate for the Board to continue its work in strengthening the industry’s voice and expanding its reach.
Moving forward, the Board’s review ensures the association remains dedicated to its mission. The meeting reaffirmed the importance of other critical priorities, such as promoting “Education, Skills and Jobs” and delivering “Industry-Focused Products and Services.” The BIA is committed to leveraging the strategic plan as a roadmap to support its members, promote a safe and sustainable boating culture, and secure a prosperous future for the entire Australian marine industry.
