Pictured (from left) are: Alex Barrell, Commissioner – Chief Executive Officer, Marine Rescue NSW; Steven Pearce AFSM, Chief Executive Officer, Surf Life Saving NSW; and Andrew Scott, CEO BIA The Boating Industry Association is strengthening its relationship with Surf Life Saving NSW and Marine Rescue NSW in the pursuit of promoting safety in and around our waterways.
At a meeting last week in Sydney at Marine Rescue’s headquarters in Cronulla, the three CEOs of the organisations and their communications managers discussed the importance of collaboration and also shared ideas of what could be done to further inform and educate people on how to make the most of a day out on the water.
Both Surf Life Saving NSW and Marine Rescue NSW have long been a part of the Sydney International Boat Show, delivering a ‘safe boating’ message. The BIA is excited to see how we can build on their involvement in our events and to explore how visitors can interact with, and learn more about these important services.
Marine Rescue NSW reported recently that their 3400 volunteers across the State responded to the organisation’s busiest March on record with 515 search and rescue missions and 115 of those conducted between Good Friday and Easter Sunday. Surf Lifesaving NSW has more than 20,000 volunteers and in 2022-23 lifesavers, lifeguards and support operations personnel responded to 753 emergency callouts, rescued more than 4780 people and conducted 861,000 preventative actions.
For the Sydney International Boat Show 2024, we are eager to deliver safety activations in the ICC foyer and on the water in Cockle Bay. The strength of the three brands, together, will be promoting safety messages to the public across activities from swimming and fishing, to boating.
The Sydney International Boat Show is gathering momentum for its 55th year anniversary, with excellent exhibitor applications rolling in. The Show will be hosting a number of events and activations, including Marine Careers, Sustainability and Decarbonisation, Diversity and Inclusion, along with Boating Safety.
Our marketing plans are being finalised, including TV, outdoor, social media, collaborations and signage, and we will publish a summary of the media plan in an upcoming edition of eNews.
See you on the water,
Andrew Scott, CEO
